CROSSETTE

CROSSETTE

Say it once. Seen everywhere.

We produce social media video content and run targeted advertising campaigns for local businesses and personal-brand professionals across Michigan. You film for two hours a month. We do everything else.

Book a 20-minute call See services & pricing

Why the old playbook stopped working

Search stopped sending clicks

If someone is still selling you a weekly blog post to rank on Google, they're selling a 2019 strategy. The traffic didn't disappear — the click did.

68%of US Google searches now end without a single click, up from 60% in 2024
83%of searches show an AI Overview — your customer reads a summary, not your page
93%of searches in Google's AI Mode end with no click at all
So the goal is no longer to be the link someone clicks.

It's to be the source the answer is built from. We optimise you to be the cited answer, and we treat your Google Business Profile as a weekly publishing channel rather than a listing you set up once and forgot.

Services & investment

Four ways to work with us

Every price below is the real price. No scoping games, no “contact us for a quote.”

Visibility Audit

$1,500 one time

One week. A complete deliverable on its own.

  • AI search position audit — what the models say when asked your customers' questions
  • Google Business Profile and directory consistency check
  • Competitor content gap analysis
  • A 90-day content plan and topic list
  • Compliance guardrails for your industry
Most popular

Content Engine

$2,500 per month

Three-month minimum, then month to month.

  • 12–16 finished short-form videos monthly from one batch filming session
  • Vertical, square and horizontal cuts with burned-in captions
  • Weekly Google Business Profile publishing
  • Distribution across your platforms, including LinkedIn
  • Landing page, calls to action, and an email list you own
  • Monthly reporting against a day-zero baseline

Growth

$4,000 per month + ad spend

Everything in Content Engine, plus paid campaigns.

  • Meta and Google campaign build, management and optimisation
  • Retargeting the people who watched your organic content
  • Landing pages and full conversion tracking
  • Bi-weekly performance review

Campaigns Only

$1,000 per month + ad spend

$750 setup. Minimum $2,000/month ad spend.

  • Flat fee while monthly ad spend is under $10,000
  • 12–15% of ad spend above $10,000
  • Audience building and creative testing
  • Your ad budget stays on your card, in your account

How it works

Three hours a month from you

Content programmes fail because they become a weekly treadmill nobody sustains past week six. We batch instead — one session, a full month of output.

WEEK 1

Plan

A 20-minute call. We research topics and write every script.

WEEK 2

Film

You review scripts for 30 minutes, then film one 2-hour batch.

WEEK 3

Produce

Editing, captions, graphics and scheduling. Nothing needed from you.

WEEK 4

Publish

Distribution, community management, and plain-language reporting.

Real estate agentsMortgage & lending Clinics & dentalLegal & professional services Home servicesPersonal brands

Where to start

Book a 20-minute call

We'll ask what you sell, who you sell it to, and what you've tried. If we think the Visibility Audit is worth your $1,500, we'll say so and tell you what we expect to find. If we don't think we can help you, we'll tell you that too.

mithun@crossette.net